Our Business Model

We create value through beautiful, ethical, and quality seasonal decor products. We act with precision and responsibility through every stage of our business cycle, starting from design and sourcing, to manufacturing and quality control, logistics, and sales through customer stores and their online platforms.

At Danson, your success is our success. Whether you are a large retailer or a small independent, we value your business. That is why we are not only committed to developing innovative quality products but also constantly adjusting our product lines to help you meet and surpass your ever-growing consumer needs.

Our International Presence

Danson’s worldwide presence allows us to facilitate and improve the procurement process for our international customers. By providing a single point of contact into the vast network of factories, communication and procurement pipelines are streamlined, allowing our customers to concentrate on what they do best: retailing product.


Our History

Our story begins in the 1930’s. Nora, Danson Decor’s founder, discovers a hidden talent making paper flowers while recuperating in the hospital. Her husband, John, began selling these flowers as adornments for women’s hats and dresses, a trend of the era. After decades of growing demand, the company transitions from manufacturing to distribution and design of a variety of decorations, becoming an industry leader.

Become a Danson Retailer

As market leaders in seasonal and home products, Danson is consistently providing global retailers with a personal experience through innovation, a vast selection of products and flexible buying options at competitive pricing.